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 Welcome to Our Team In China Consulting (OTIC) |
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 Our Background: Why We're In Business By Kris Wustrow, Managing Director During my almost four years in China, and more importantly during my summer of 2009 visit back to the United States, I made the realization that there is a deep lack of understanding and efficiency among Americans doing business in China. The lack of understanding and incredible inefficiencies are due to a number of reasons, such as: significant cultural differences, too little time spent on-the-ground in China, business executives taking short "in-and-out" visits to suppliers, agents or trade shows, over reliance on Chinese sales agents and brokers and employees, wasteful over spending on useless marketing approaches, and lastly, the innately American "sense of trust" afforded to Chinese contacts.
I have witnessed first-hand the brutality of the Chinese underworld, the corruption of Chinese police and government officials, the outright lies and misrepresentation made by Chinese sales agents, and the "win at all cost" mentality of the Chinese business community. There is no happy "win-win" philosophy espoused by Jack Welch and Steven Covey. It is kill or be killed.
This environment, while potentially dangerous or simply ineffective to the inexperienced and untrained American outsider, does of course have tremendous opportunities for success. However, this success can only be achieved when utilizing the services of a trusted guide and operator…someone who has "been there, done that"…someone who knows the ins-and outs of both multi-national companies and boot strapped start-ups. And this chance for success no longer becomes a gamble, a roll of the dice, but rather, transforms into a disciplined and coordinated approach with measurable results.
Even when not including the confusion of operating in a foreign environment, I’ve also witnessed basic business stupidity among executives of flagship American corporate icons. This year, I made a sales call to the young American, making more money than me, in charge of marketing for L.L. Bean. The world-class maker of shoes, apparel and gear is actively trying to conquer the Chinese retail market. In fact, they are on-track to open over 90 independent retail stores. Here is the amazing part: they haven’t yet translated their website into Chinese. Worse still: they haven’t translated "L.L. Bean" into a Chinese brand! (Even Coca Cola is translated into Chinese.) When I pointed out this out during the meeting, the young man embarrassingly remarked, "Yes, we need to work on that."
 I could continue to share more stories, but the point is that American executives simply need a resource. They need an honest, reliable, and knowledgeable consultant in China for market entry, marketing planning and implementation, coordination of sales agents, sourcing, and production/manufacturing delivery assurance. With my extensive background in business unit management, marketing, and production control, coupled with my masters in business administration, extensive contacts in China, and my ability to speak Chinese, I know that I, along with my hand picked team, can offer real value at a reasonable price.
With that aim, in July 2009, I incorporated in South Carolina an LLC entitled "Our Team In China Consulting," or OTIC. It is the mission of OTIC to seek American clients with business interests in China that require one or more of the following:
  SERVICE #1: China Market Entry Strategy  SERVICE #2: China Marketing Campaigns  SERVICE #3: China Marketing Only for EB-5 Regional Centers  SERVICE #4: China Marketing Only for Universities & Colleges  SERVICE #5: China Product Sourcing  SERVICE #6: China Production Monitoring & Assurance | Return Home | Market Entry Strategy | Marketing Service | Marketing for EB-5 RCs | Marketing for Universities | Product Sourcing | Production Assurance | Contact Us | Download Page | |
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